Shannon Mackey

Co-founder & CEO

Shannon is a veteran of the digital media and technology business development space. For over a decade her work in digital media product development, technology specifications, direct-to-consumer strategies, content syndication, and contract negotiations have brought to market dozens of successful products on the leading edge of technological achievement. After her early work on the HDTV specification with the Advanced Television Technology Center and product management for Comark Digital Services, she moved to Discovery Communications to develop global broadband and interactive television strategies. During subsequent executive management positions at World Wrestling Entertainment, AOL, and Viva Creative she developed business and content models for VOD, negotiated content syndication deals, defined SEO/SEM initiatives, and managed cross-functional live event, video pre/post production teams to deliver impactful experiences for client’s target audiences.

Shannon is also the co-founder (with husband Stephen) and COO for Notaviva Vineyards, the world’s only winery that pairs wine with music. An avid homesteader, Shannon enjoys tending her flock of chickens, watching their three young sons gather eggs and tend the vineyard, and preparing family meals from their farm-raised produce grown and hunted on their 42-acre winery property on the eastern slope of the Blue Ridge mountains. From the fast-paced Dulles Technology Corridor to her large garden and rural community interests, Shannon’s business savvy, worldly career experiences and back-to-basics mindset enable her to seamlessly move between the very different universes that are western and eastern Loudoun County, Virginia.

Bachelor of Music, Music Engineering Technology – University of Miami, Florida